📄 Privacy Policy – Tu Sei Mamma
This Privacy Policy describes how we collect, use, and protect the personal information of users who visit or make a purchase on www.tuseimamma.com (the “Site”).
The Site is owned by Renzini Giulia, owner of the Tu Sei Mamma brand, based in Italy, and data controller under Regulation (EU) 2016/679 (“GDPR”) and applicable Italian law.
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1. Types of Data Collected
a) Device Information
When you visit the Site, we automatically collect certain technical information, including:
• IP address,
• browser type and version,
• time zone,
• cookies installed on the device,
• information about pages visited, products viewed, search terms used, and interactions with the Site.
This data is collected through:
• Cookies (files saved on your device – more details in our Cookie Policy),
• Log files,
• Web beacons, pixels, and tags used for traffic analysis.
b) Order Information
When you make a purchase, we collect the following information:
• first and last name,
• billing and shipping address,
• payment details (including credit/debit cards),
• email address and phone number.
c) Other Voluntarily Provided Data
We may collect additional information when you contact us via email, WhatsApp, or chat (e.g., for customer support requests).
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2. Purpose of Data Processing
The personal data collected is used to:
• Manage and process orders (payments, shipping, notifications, customer support),
• Communicate with customers,
• Prevent fraud and security risks,
• Comply with legal and tax obligations under Italian and EU law,
• Direct marketing (newsletters, SMS, promotional campaigns), always in line with user preferences,
• Statistical and behavioral analysis to improve the shopping experience on the Site.
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3. Legal Basis for Processing
Processing of personal data is based on:
• Performance of the purchase contract (Art. 6.1.b GDPR),
• Compliance with legal obligations (Art. 6.1.c GDPR),
• Legitimate interest of the controller to prevent fraud, improve services, and protect its rights (Art. 6.1.f GDPR),
• Explicit user consent for marketing and commercial communications (Art. 6.1.a GDPR).
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4. Data Sharing with Third Parties
Personal data may be shared with:
• Shopify Inc. (our e-commerce platform) – see Shopify Privacy Policy,
• Payment providers (Stripe, PayPal, banking networks),
• Couriers and logistics partners for order delivery,
• Marketing and analytics services (Google Analytics, Meta/Facebook Ads, etc.),
• Legal and tax advisors where required by law.
Your data will never be sold to third parties.
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5. International Transfers
Since we use providers and partners also based outside the EU (e.g., Shopify, Google), personal data may be transferred to non-EU countries.
Such transfers are carried out with adequate data protection safeguards (EU Commission adequacy decisions or standard contractual clauses).
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6. Data Retention
• Order data is retained for as long as necessary to fulfill the contract and, in any case, for the period required by Italian tax law (minimum 10 years).
• Data collected for marketing purposes is retained until consent is withdrawn by the user.
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7. User Rights
Under the GDPR, you have the right to:
• access your data,
• rectify or update it,
• request deletion (“right to be forgotten”),
• restrict or object to processing,
• request data portability,
• withdraw consent for marketing purposes.
To exercise these rights, please write to: info@tuseimamma.com.
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8. Cookies and Targeted Advertising
The Site uses technical, analytical, and profiling cookies.
You can modify your preferences or disable cookies directly in your browser or by consulting our Cookie Policy.
For targeted advertising, we use services such as Facebook Ads and Google Ads. You can manage your preferences via the providers’ official links or by visiting: http://optout.aboutads.info.
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9. Data Security
We adopt appropriate technical and organizational measures to protect personal data from unauthorized access, accidental loss, or unlawful processing.
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10. Minors
The Site is not intended for persons under 18 years of age.
We do not knowingly collect data from minors; if detected, such data will be deleted immediately.
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11. Changes to This Policy
We reserve the right to update this policy to reflect new regulations or operational changes. The latest version will always be available on this page.
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12. Contact
For further information or complaints regarding the processing of personal data, you can contact us:
Data Controller:
Renzini Giulia – Tu Sei Mamma
📧 Email: info@tuseimamma.com
📱 WhatsApp: +39 320 360 7442